![]() ![]() Sites that are solely user-generated, such as discussion forums, can fall into this category as the entire site is nothing but content created by users. These sites offer content articles and columns on a regular basis, monetizing through affiliate banners and links and even sponsored content at times. If a website is comparable to a magazine, you know it’s a heavy content site. Gossip, entertainment, sports, lifestyle, etc. Either way, these are big players in the game. Media giants like Ziff Davis are acquiring online publications on a regular basis while others are diversifying revenue streams to combat dying ad sales. While it doesn’t help “fake news”, many of the large media companies are monetizing content and doing native advertising within articles using affiliate links. Yep, news and media sites are getting into the affiliate game. Some even allow users to upload coupon codes of their own. RetailMeNot,, , and Red Plum (soon to become RetailMeNot Everyday) are great examples of this type. Affiliates will offer coupon or discount codes to their users and earn commissions on any sales that result from someone clicking through one of their links to a merchant site. And for good reason: They are eCommerce-friendly websites that consumers turn to when they’re looking for a deal–and that is the majority of online consumers. Coupon SitesĬoupon or Deal sites are easily the most popular type of affiliate site out there today. Keep in mind that some sites can certainly cross over into more than one type. Go after new types of affiliates or streamline things and focus solely on one or two of the strongest types.īut what exactly are all the different types of partners or affiliates? Glad you asked! We’ve put together the following list, which should give you a great overview of the many types of affiliates spreading the good word on the Internet. Do those sites have a lot in common style-wise or are they all over the place? Depending upon your audience (or potential audience) you may want to create several completely different campaigns to promote your business. Take a look at the affiliates who have signed up with your program and see if you start noticing some patterns. ![]() Knowing your audience is always critical to a successful business. Or your program might be flexible enough to impact them all. You’ll find that your specific affiliate or partner program may only be applicable to a handful of partners. There’s a lot of information out there, and it can be difficult to know exactly which type of affiliate is best for your business. Looking to begin an affiliate or partner marketing program? Great! Confused about the types of affiliates you can find and work with? You’re not alone.
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