One of the most powerful tools easily accessible today to everybody working with presentations is icons. Randy Krum, author of the book “Cool Infographics” But if you combine the text with a relevant image, they are likely remembering 65% of the information! While others may choose to work harder by crafting a perfectly written article or advertisement, it would be a smarter choice to use text and relevant images together. ![]() Remember, if it’s just words, people will only remember 10% of the information they read. Infographics work so well because using text and images together helps people to retain the information. Remember to Make It Visual if you want your audience to remember the information about your company’s products or services. People remember longer when they visualize (not read) information. We use slides because they boost our communication and help our audience remember what we say. If you fill your slides with text, your audience will end up reading the slides and not paying attention to you.
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